Negativland - Aluminum or Glass Lyrics
Aluminum or Glass
Would a man living in Los Angeles understand what a seagull is?
Would he know about the ants there in the grass?
Would the ants in the grass understand what the man's Volvo is?
Do they know you can't buy Pepsi in aluminum or glass?
For this commercial the look, the style, and the music is everything;
Lighting should be dramatic, but not shadowy
Location should be beautiful, but not weird
Clothing should be contemporary, but not punk
Casting should be characterization, but not the point of hoodlums
In other words, we can get out-of-the-ordinary, but we can't live there
Would an advertising executive understand where the homeless live?
Would he know about the bubbles in his glass?
Would the bubbles in his glass understand what the man's golf cart is?
Do they know you can die frozen underneath an overpass?
Every object, prop, and piece of clothing should complement each other
The photographic approach should be fresh, alive, and inspiring
Contemporary is a good word here!
Like 501-Jeans ads
Like the Levi-core night ads
Like the Honda Scooter ads!
Heightened reality
When we're back to back
I can't see you
But when we're face to face
I do
That all exists in the examples I've just described
These Pepsi ads
These Pepsi ads
These Pepsi ads
Should not look too urban, too ethnic, too new-wave, or too anything!
These Pepsi ads...
Too urban, too ethnic, too new-wave, or too anything!
These Pepsi ads...
I know this may sound confusing, but I think it's better to know now, than to argue, on the set, about it later!
Good luck, everyone!
Would a man living in Los Angeles...
